Daniel Guadagnolo

George L. Mosse Fellow: LGBT History


Advisor: Nan Enstad



I am a historian of the twentieth-century United States, with specialization in race, gender, and the history of capitalism. My dissertation, “Segmenting America: Consumer Marketing from Mass to Niche after 1945,” examines the growth of niche and segmented market research in the immediate post-war period.


MA, University of Toronto (History)
MA, Joint Program in Communication & Culture, Ryerson University
BA, York University (History and Theatre)


  • United States History

MA Titles

  • “Fashioning the Dandy: Blacksploitation, Marketing, and Masculinity in 1970s Fashion.”; (Ryerson University, 2013) “
  • A “Superb Portrait of the Common Man”: J.C. Leyendecker, Commercial Advertising, and Queer Commercial Desire in the North American Marketplace, 1907-1927.” (University of Toronto, 2011).

Working Dissertation Title

  • “Segmenting America: Consumer Marketing from Mass to Niche after 1945.”

Selected Publications

  • “Feeling Scottish: Affect, Mimicry, and Vaudeville’s “Inimitable” Harry Lauder.” Journal of Dramatic Theory and Criticism. Volume 26, Number 2 (Winter 2013): 145-160. (co- authored with Dr. Marlis Schweitzer, York University).

Selected Awards

  • Fulbright Fellowship (Canada to U.S.)
  • Social Science and Humanities Research Council of Canada Doctoral Fellowship
  • Smithsonian Predoctoral Fellowship (NMAH, Work and Industry)
  • Mellon-Wisconsin Fellowship

Professional Affiliations

  • OAH
  • CHA
  • CBHA

Courses Taught as TA

  • History 102 – U.S. History Since 1864 (2014)
  • History 274 – Sport, Recreation and Society (2015)

Courses Taught as Instructor

  • Lecturer, History of U.S. Capitalism, University of Toronto, Spring 2018
  • Seminar, North American Commercial Culture, University of Toronto, Spring 2018
  • Lecturer, Sex, Gender, and Sexuality in Post-1945 U.S. , University of Toronto, Fall 2017; Fall 2016; Fall 2015.