Daniel Guadagnolo

guadagnolo@wisc.edu

Field:
U.S. History, Performance Studies, Communications, and Media History

Advisor:
Nan Enstad

MA Titles:
"Fashioning the Dandy: Blacksploitation, Marketing, and Masculinity in 1970s Fashion."; (Ryerson University, 2013) ": A “Superb Portrait of the Common Man": J.C. Leyendecker, Commercial Advertising, and Queer Commercial Desire in the North American Marketplace, 1907-1927." (University of Toronto, 2011).

Working Dissertation Title:
"Segmenting America: Historical Approaches to Niche Marketing"

Research Interests:
My research concerns the intersections of cultural and business history, charting the historical and contemporary role of the market, economics, and capitalism in everyday life. These interests have guided my studies of the emergence of commercial bodybuilding in the United States during the late nineteenth century, the popularity of the 1971 film series Shaft, and the creation of a national American menswear market in the 1910s and 20s. My current work explores the cultural and economic histories of niche marketing, investigating how consumers and consumer activist groups responded to the increased precision of audience diversification, surveillance, and segmentation techniques between the early 1960s and the late 1990s.

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